Tuesday, November 27, 2012


After my older son, Jeff, who is Executive VP at ARTCO, had  donated the printing of the complete stationary program for Frosina (a new, non-profit Albanian cultural and immigration resource), from time to time  I publish ARTCO's e-grams offering helpful  business marketing tips.  Here's the latest one:

The Role of Print in Cross-Media

Print is the foundation of an increasingly complex cross media environment. Consumers are enjoying more connectivity and control than ever before. This requires a fresh look at your creative approach, value proposition, media mix and budget— not only the cost of individual elements of a campaign, but also any required investment in technology and training. A clear strategy is essential for success, building on the fundamentals of marketing: understanding your customers and meeting their wants, needs and desires.

Identify the purpose of each tactic. The idea isn't to throw every cool new technology into the mix; it's to combine the components in such a way that the result is a successful campaign based on reach, frequency and response rate. Establish contact by mailing a customized postcard, letter or self-mailer that drives the reader to a personalized URL. Offer the option of connecting to the site by either entering a Web address or scanning a QR code. Here the respondent can sign up for an email list and find links to your Facebook and Twitter accounts, opening the door to regular communication. Make sure content is consistent in message, look and feel across print and digital platforms.

Move beyond simple demographics. It's tempting to use basic information, such as gender, age and income, to guide your marketing efforts. Go a step further to understand what your prospects care about. Today's consumer wants to be an individual, not a segment. The more personalized an offer is (the right message delivered in the right way), the more inclined the target audience is to respond favorably.

Measure your success. The diverse spectrum of media options has created an intense demand to demonstrate return on investment. How will you define success? Connect each element of the cross-media campaign to a reasonable target. For example, state that the direct mail piece will drive a certain number of hits on your website, and the website will entice a defined percentage of visitors to request more information. This, in turn, will result in a specific amount of new business.

The convergence of print, online, mobile, and social media empowers consumers to respond in the way they prefer. Keep an eye to the future; be ready to embrace the next innovation that will give you one more option for delivering relevant content to your target customers.

Monday, November 26, 2012

Sign the Petition?

I just signed the petition "Google: Have a doodle for Albania's 100 Year Anniversary of Independence." on Change.org.

I believe it's important so will you sign it too? Here's the link:


Thank you!

Van Christo

Monday, November 19, 2012

Resources for Prospective College Students

Visitors to the Frosina Blog may find the info below of possible interest to prospective college students.

From: "Rachel Higgins"
To "Van Christo"

Subject: Resources For Prospective Students

The project -- AccreditedOnlineColleges.org -- is a comprehensive college directory with many resources useful to prospective students and parents interested in advancing their education. A school’s accreditation status should play a large role in choosing which school to attend and with AccreditedOnlineColleges.org, we provide the tools to make this research easier than ever. This site enables individuals to search for an institution by a number of criteria including location, subject, size, and graduation rates. As a valuable resource to anyone pursuing a college degree, I thought the project could be of interest to yourself and others who frequently visit your site. Take a look and let me know what you think. If interested, it would be great to see it listed as a resource for those interested to refer to.


Friday, November 16, 2012

Peter Lucas writes for the Lowell Sun!

I met Peter Lucas years ago when he was the State House reporter for the Boston Herald Traveler after he  had written an outstanding series of articles about Albania which, I believe, gave a balanced view of that then-communist country.

Peter is now writing for the Lowell Sun so check out the attachment below for his latest article!

From: plucas
To: luke1825
Sent: Tue, Nov 13, 2012 8:02 am
Subject: Lowell Sun: Bay State's also-rans failed to fight back

By Peter Lucas What do Mitt Romney, John Kerry and Mike Dukakis have in common? Well, all three are from Massachusetts, held high political positions, ran for president -- and lost.  

Wednesday, November 14, 2012

Subject: Boston.com/Monster CareerNews Newsletter

To ensure you receive your Boston.com e-mails, please add newsletters@boston.com to your address book.

If you're having trouble viewing the CareerNews Newsletter, you can view it online at:
Boston.com/Monster CareerNews Weekly Newsletter

News and features

Live chat: Resumes, interviews, and networking chat at noon
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Cheese monger makes whey for artisanal selections
By Cindy Atoji Keene Cheese monger Peter Lovis has been behind the counter at the old-fashioned Cheese Shop of Concord for over a decade, but
Untenable stress in the workplace
Q: I am gainfully employed in my field. Most think I am lucky to have a job. In reality though, I am overwhelmed almost all
Navigating The Business Meal
Here�s an interesting situation: A client invites you to dinner. The evening is very pleasant; you talk sports, travel, the weather; but the client never
What does the average job seeker look like?
Aaron Green, president of Professional Staffing Group in Boston and immediate past chairman of the board of directors at the American Staffing Association, presents insight
Cape Biodiesel Company Powered by Recycling Cooking Oil
By Cindy Atoji Keene This winter, much of the oil used to cook all the fried clams and onion rings that are so popular on
Job Doc live at noon: Pattie Hunt Sinacole
Pattie Hunt Sinacole is a human resources expert and works for First Beacon Group in Hopkinton, an HR consulting firm. She contributes weekly to Boston.com
Stay-at-mom re-entering the job market
Q: I am looking to re-enter the job market after being a stay-at-home mom for five years. My problem is that I don't know for
Me & my opinions
Here's a question I never ask at work: Who are you voting for in the U.S. presidential election? Let's not talk about it. Because if
Manager Mis-Behavior
Q. A key position in my department has gone through three employees in the last year. These people have chosen to leave because of the

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Thursday, November 8, 2012

BOSTON: AAWV Luncheon Meeting on November 12, 2012

             Francisco A. Urena is Guest Speaker at AAWV 
             Annual Luncheon Meeting

BOSTON November 7, 2012  Boston Veterans’ Services Commissioner 
Francisco A. Urena is the Guest Speaker at the 64th Annual Luncheon Meeting
 of the American Albanian War Veterans (AAWV) on November 12, 2012 at 
Anthony’s Pier 4 Restaurant on Boston’s historic Waterfront.

Appointed by Boston’s Mayor Thomas M. Menino to lead the City of 
Boston’s Veterans’ Services, Commissioner Urena’s commitment to government
service began the day after graduating from South Broward High School in
 Hollywood, Florida, where he enlisted in the United States Marines Corps. 

In the span of eight years of honorable service in the U.S. Marines, 
Commissioner Urena’s duties included Diplomatic Security with the 
Department of State at two American Embassies; American Embassy Damascus, 
Syria, and American Embassy Bishkek, Kyrgyzstan. He is a Purple Heart recipient 
from injuries sustained while in combat during the Operation Iraqi Freedom 

Commissioner Urena followed his enlistment in the U.S. Marines with a degree
 in History and Legal Studies from the University of Massachusetts, Lowell. 
Whilepursuing his education, he involved himself in a series of volunteer work
 which ultimately led to his role as a Veterans’ Services Officer. 

In 2008, Commissioner Urena was honored with the “Veterans’ Services 
Officer of the Year” - award by former Veterans’ Services Secretary, 
Thomas G. Kelley.

The AAWV, comprised of WWII Albanian-American veterans in Greater Boston, 
was founded in 1946 in Boston by U.S. Navy Lieut-Commander Andrew E. Elia 
who served as a Medical Officer on board a U.S. Navy supply ship during WWII. 
It is believed that Dr. Elia was the role model of the ship’s doctor in the book,  
Mr. Roberts, by Thomas Heggen that later became a movie starring Henry Fonda 
as Mr. Roberts and William Powell as the ship’s doctor. 

For more information and/or reservations, please contact Virginia Kosmo 
at 1-781 894-2721 or Ron Nasson at 1-508 668-6506

AAWV Annual Luncheon Meeting
November 12, 2012 at Noon
Anthony’s Pier 4 Restaurant
140 Northern Avenue
Boston, Massachusetts

The AAWV Annual Meeting Luncheon ($25) is open to the public.
All are most welcome!